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The Personal Care Products industry recently met in Budapest for Outlook 2010. In the midst of a still modest recovery, various speakers told 380 delegates that business would never be the same as before, with new markets, a new way of looking at products and a renewed focus on the customer – all critical elements of how business continues to evolve.

In his keynote paper on global economic perspectives, Robert Ward, director of global forecasting for the Economist Intelligence Unit indicated that for many businesses, emerging markets would become the primary source of revenue growth and profit and that doing more with less, becoming permanently leaner as low cost competition increases, would be a condition of survival.

Speakers addressed topics such as the Brazil and Russian and global hygiene markets, winning company sustainability practices, a Life Cycle Assessment for wipes, latest product developments, and the value proposition of bio-polymers to hygiene products and the role of science in law.

EDANA general manager Pierre Wiertz, who opened the ninth edition of the conference said, “Your enthusiastic participation, time and time again, is our motivation to put together, each year, a program of the most attractive, diversified and relevant to our business sector.”